The Financial Sector Supervisory Commission (CSSF) has asked us to develop an educational video on the risks of investing in cryptocurrencies. This video will be featured across various platforms of Lëtzfin, with the primary goal of empowering and safeguarding consumers by providing accessible financial information.
In the development of the storyboard, it was important for us to define different types of 'moments,' each requiring different styles of illustration. To start the video, we opted for a figurative illustration that establishes a captivating storyline swiftly. When we reached the main message of the video, which is to provide recommendations, we transitioned to the use of easy-to-understand pictograms. This approach was chosen to convey the message as directly and clearly as possible.
Leveraging the aesthetics and colors of the brand, we crafted cartoonish scenarios to effectively convey the message while maintaining a friendly and approachable tone.
It was both challenging and enjoyable to find creative ways to symbolise the risks associated with investing in the cryptocurrency world.
We are delighted to have contributed to conveying the pitfalls of the crypto market through a fresh and precise storytelling.”