The Luxembourg bank Raiffeisen contacted us to help them create an end-of-year action, including posters, banners and videos on social media.
Main campaign image.
Some personal touches respecting the essence.
As a bank with a long history in visual communication, we had to respect certain rules to ensure cohesion with its brand manual and graphic history. This did not prevent us, however, from creating a strong slogan that emphasises the importance of being together at this special time of the year.
We have also added a Christmas inspired illustration that takes up two of the geometric forms most commonly used by the bank: the circle and the leaf. A few stars complete the composition.
Raiffeisen Advent Contest.
While one of the main objectives of the campaign was to wish the bank's customers an excellent end of the year, we also had to promote the advent contest that was run on the social network Facebook.
We also developed the graphic part of the contest itself: posts, videos and instagram stories.
Adapting to all media.
The design was adapted to a wide range of media, from printed posters placed in branches to digital advertising for the bank's website and ATMs. The language was also modified to reach all Raiffeisen customers.
Printed poster at the Raiffeisen branch in Limpertsberg.
I am really honoured to have a client like Raiffeisen on board, a bank with similar values and ambitions than Quattro.”