Valorlux has entrusted us with the development of the strategy, branding, and awareness campaign for their pilot project Spin, which provides a practical option for borrowing reusable packaging for take-away and delivery services.
The to go cup, the first Spin product developed by Valorlux.
A meaningful brand identity.
To create the logo icon, we used the concept of nature, the idea of the "spin" and the step process of the Spin system that involves borrowing the cup, sanitising it, and returning it to the stores.
Point of sales
A recognisable point of sale system.
Developing a campaign with the right media plan.
We were also in charge of the management of the media plan and of its establishment. The selection of the medias has been made with our target audience in mind. It was important to reach mainly Luxembourg city and specifically along the tram line for the many people commuting to work every day also from neighbouring countries.
We developed a digital focused campaign as well as several animations for different channels and social media networks.
Abribus at Gare Rocade stop.
Instead of developing static ads, we took the opportunity to create animations that we then exported in HTML5 format. This ensures a good image quality, but also more conversions (user clicks).
Awareness campaign: Instagram posts and stories @spin_by_valorlux.
Website & app.
For the test phase of the project, a single webpage was created on the Valorlux website. In the future a dedicated website is foreseen.
The Spin app was designed and developed by another company. Quattro advised some enhancements, like the app icon and the intro pages in order to be more in line with the general branding of Spin.
The Spin to-go cup is a game-changer in the Luxembourg market and we are happy to be part of the change.”