The National Library of Luxembourg asked us to create a campaign for their wide selection of online newspapers and magazines, which are accessible over their website bnl.lu. It was important to us to communicate the diversity and variety of the media offered by the library. To visualise this, we used a modular typography with the main message: Click for_.
Click for_ Campaign - Visual.
A modular typography for a variety of choices.
After analysing the request of the client, we wanted to highlight the service of their digital media without promoting the press. We also had to find a solution to communicate the different choices that are offered by their platform. This is how we ended up using the “Click for_” terminology. Alongside our main message, we created a style through modular typography, that could visualise diversity and variety.
Look & feel.
Poster - Click for news.
Poster - Click for culture.
Once the concept, the font and the visual were decided, we started to animate our morphing letters in a dynamic and structured way.
Due to the liberty that was offered by this concept, it gave us the possibility to animate the different ads in a playful manner. We took this opportunity to go even further into detail in regards to the wide media selection and added a few categories such as Art, Fashion, Crafts and Sports.
Digital Banner - Eldoradio.
Digital Banner - L'essentiel.
Digital Banner - Different categories.
Video Ad - Click for Culture.
Gare Belval Luxembourg.
Abribus Kirchberg Luxembourg.
This new collaboration allowed me to develop a concept and an identity oriented towards typography, symbol of modernism and heritage.”