BGL BNP Paribas
BGL BNP Paribas

Campaigning for sustainable investment.

BGL BNP Paribas contacted us to create a concept for their responsible investment campaign. The goal of this campaign was to enrich the brand image by giving it a dynamic, innovative and CSR dimension. It was important to include the message that clients diversify their investments through BGL BNP Paribas’ responsible investment solutions.

BGL BNP Paribas encourages and supports their clients and prospective investors to diversify their portfolios through responsible investment.


Sustainable Investment Campaign - Visual


Development of a strong
concept and slogan.

From the beginning, it was important for us to propose an unusual and fresh concept that includes all client conditions. One of these concepts, which was subsequently elaborated, was that of the "master" of sustainable investment.

From ‘Green Masters’ to ‘sustainable and safe investment with “flexible” advice ’

The process.

For this campaign, it was important to use the right slogan as well as the right visual language.

We started with the idea of the 'green masters'. We wanted to represent this concept with images of athletes representing them as 'masters' in their categories. The images were to be supported here with the slogan"The masters of sustainable investment".


Concept "Green Masters" - Moodboard

In the end, the message of the slogan and the concept were perhaps a little too far-fetched, and the slogan "master" was risky. It was decided to focus on an image from the first proposals and adapt the slogan to get the main message across. It should come across that BGL BNP Paribas are experts in the field of sustainable investments and that they support their clients with "flexible" advice.

The slogan became: "By your side for a sustainable and safe investment".

The Campaign

Propositions for final visual


Digital Visuals

In order to realise this campaign, we first had to deal with the topic of corporate social responsibility, which is why it ended up being a very interesting and educational project.”
Céline - Designer
Image of Co2 neutral label