On the occasion of the national day of digital inclusion in Luxembourg, we had the opportunity to design a distinctive brand for their event, following their existing guidelines. The project included the creation of invitations, trophies, roll-ups and animated videos. A social media campaign, a Power Point Template as well as different gadgets, were part of the demand by the client.
For the event, a distinctive brand with a corresponding graphic charter has been created. We decided to take a playful approach with the creation of characters. These characters will be presented in various everyday situations, through the development of posters, social media publications and videos, as well as other media.
A playful representation of digital connection.
We developed a logo with four lines that are connected by wires or cables and we replaced two of the letters 'O' with charming characters whose facial expressions connect them to each other and to the reader at the same time. In this case we work with the colours already used, but apply them in a different way.
The idea is to generate pieces with a greater impact.
Journée nationale de l’inclusion numérique - Brand Identity
We have created different characters based on Zesummen digital's graphic design.
Our black character will be supported by the cyan ones, in order to successfully integrate it into the digital world and take advantage of its many benefits.
We decided to create these cute characters in order to approach with friendliness such an important topic as the digital inclusion for everyone.”