Luxembourg Times
Luxembourg Times

Take your Times

We are proud to have won the pitch to create the new communication campaign for Luxembourg Times and to define a fresh strategic approach for the brand.
This tailor-made project highlights Luxembourg Times as a national reference point in English, developed through an integrated strategy deployed across multiple digital and offline channels.

The campaign combines a contemporary editorial vision, a consistent visual language, and engaging content, strengthening the connection with a global community attentive to Luxembourg’s developments and the broader European context.

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Visual Universe

A human centric
message

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The campaign message is simple: Take your Times.
With this phrase, we wanted to convey a sense of calm and tranquillity in a fast-paced world, encouraging people to take their time to read and truly connect with information. The wordplay was intentional, subtly integrating part of the brand name (Luxembourg Times) into the message.

Special thanks to Rick Tonizzo for the photography and for the distinctive visual perspective that defines the campaign.

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LIVE CAMPAIGN

A campaign created
to engage audiences across digital platforms.

Take Your Times was also adapted for digital platforms, taking the form of static and animated banners as well as social media posts—designed to capture attention, spark engagement, and make the Luxembourg Times experience truly unforgettable online.

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Child Campaign

The second phase of the campaign:
Take your Times to...

The second phase of the campaign encourages audiences to explore the newspaper’s sections and discover its rich offerings of information. We crafted immersive stories designed to inspire readers to see how they can enjoy Luxembourg and how they can draw insight from the articles.

This is the reason why, we developed a series of new messages: “Take your time to think, to explore, to dig deeper.” This collection spans around 10 different scenarios, with each photograph brought to life through AI-powered animation—creating a dynamic, engaging experience that turns every story into an opportunity to connect, reflect, and be inspired.

Special thanks to Florencia Ferraro for her responsiveness, professionalism, and for the photography produced for the closing phase of the child campaign.

Social-Media
Team
Collaborating with Luxembourg Times has been an inspiring journey: their trust in our creativity allowed us to craft a campaign that is both human-centric and impactful, connecting people to stories that matter.”
Nicholas - Creative Partner
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