A website translating into a yogi and mindful community. It was specifically designed and developed to tell a story which leads you to the ability of subscribing. Once a member, you can access your personal profile area, online classes, live and recorded as well as webinars.
The creation of the logo was inspired by yoga positions.
Whilst creating the icons for Joyness, we had to keep in mind, like in the logo, the flows of yoga, mindfulness, meditation and healthy eating - the look and feel must be natural yet on a firm base. Each icon was made representing the better part of the activity. The decision to keep them in circles was made, so keeping a connection with the logo icon would be continuous.
The Joyness tote bag.
Video & animations
Although simple in appearance, we had to personalise and develop some custom features to fulfil our clients’ requirements and make the user experience as simple as possible.”