Joyness
Joyness

Joyness, live consciously.

A website translating into a yogi and mindful community. It was specifically designed and developed to tell a story which leads you to the ability of subscribing. Once a member, you can access your personal profile area, online classes, live and recorded as well as webinars.

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The creation of the logo was inspired by yoga positions.

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The logotype in fusion with the icon.

  • Homepage screens.

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Approach

Designing a mindful iconography.

www.joyness.it

Whilst creating the icons for Joyness, we had to keep in mind, like in the logo, the flows of yoga, mindfulness, meditation and healthy eating - the look and feel must be natural yet on a firm base. Each icon was made representing the better part of the activity. The decision to keep them in circles was made, so keeping a connection with the logo icon would be continuous.

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05-mindfulness
06-meditazione
07-alimentazione
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The Joyness tote bag.

Video & animations

Video launch.

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Team
Although simple in appearance, we had to personalise and develop some custom features to fulfil our clients’ requirements and make the user experience as simple as possible.”
Dimitri - Developer
Image of Co2 neutral label