Joyness
Joyness

Joyness, live consciously.

A website translating into a yogi and mindful community. It was specifically designed and developed to tell a story which leads you to the ability of subscribing. Once a member, you can access your personal profile area, online classes, live and recorded as well as webinars.

01-1st-image

The creation of the logo was inspired by yoga positions.

04-logo

The logotype in fusion with the icon.

  • Homepage screens.

  • Course screens.

1/2
Approach

Desgning a mindful iconography.

Whilst creating the icons for Joyness, we had to keep in mind, like in the logo, the flows of yoga, mindfulness, meditation and healthy eating - the look and feel must be natural yet on a firm base. Each icon was made representing the better part of the activity. The decision to keep them in circles was made, so keeping a connection with the logo icon would be continuous.

04-yoga
05-mindfulness
06-meditazione
07-alimentazione
09-mockup

The Joyness tote bag.

Video & animations

Video launch.

11-small
Team

Although simple in appearance, we had to personalise and develop some custom features to fulfil our clients’ requirements and make the user experience as simple as possible.”

Dimitri - Developer