IO STO BENE
Io Sto Bene, leaving Italy for Luxembourg.
Creation of postal invitation.
Social media posts and strategy.
Activation
Integration of QR code leading to augmented reality quiz (on existing film poster).
Postcard invitation with QR code linked to the movie trailer.
Video of augmented reality live.
team
It was a real delight to accompany the release of the film ''Io Sto Bene''. The inclusion of the postcard was essential to the narrative of the film and with the combination of the AR - it allowed us to expand the target audience.”
Audrey - Designernext project