For the release of the film "Io Sto Bene" by Donato Rotunno - chosen to represent Luxembourg in the best foreign film category at the Oscars 2022 - our studio came up with an augmented reality activation to encourage a younger target audience to come and see the film.
In parallel to this activation, we produced a series of posts for the social networks of the production and distribution company Tarantula and of the film (@iostobenemovie) as well as a postcard linking to the trailer in augmented reality. A QR code placed on the poster of the film, gave those who were curious the opportunity to scan it and discover a quiz game that offered a chance to enter a competition to win a trip to Rome.
Integration of QR code leading to augmented reality quiz (on existing film poster).
Postcard invitation with QR code linked to the movie trailer.
Video of augmented reality live.
It was a real delight to accompany the release of the film ''Io Sto Bene''. The inclusion of the postcard was essential to the narrative of the film and with the combination of the AR - it allowed us to expand the target audience.”