Work
Luxembourg Times
We are proud to have won the pitch to create the new communication campaign for Luxembourg Times and to define a fresh strategic approach for the brand.
This tailor-made project highlights Luxembourg Times as a national reference point in English, developed through an integrated strategy deployed across multiple digital and offline channels.
The campaign combines a contemporary editorial vision, a consistent visual language, and engaging content, strengthening the connection with a global community attentive to Luxembourg’s developments and the broader European context.
Take your Times
The campaign message is simple: Take your Times.
With this phrase, we wanted to convey a sense of calm and tranquillity in a fast-paced world, encouraging people to take their time to read and truly connect with information. The wordplay was intentional, subtly integrating part of the brand name (Luxembourg Times) into the message.
Special thanks to Rick Tonizzo for the photography and for the distinctive visual perspective that defines the campaign.
Approach.
Team.
“Collaborating with Luxembourg Times has been an inspiring journey: their trust in our creativity allowed us to craft a campaign that is both human-centric and impactful, connecting people to stories that matter.”
Look & feel.
