Work
Raiffeisen
Raiffeisen asked us to propose a fresh design for the Birthday Cards for their young clients at the age of twelve, fifteen and eighteen. To add a little twist, we had to find a way to integrate a game with the possibility to win 55€. Receiving these instructions, we wanted to find a solution which combined print and digital.
Rolling into a Birthday surprise.
A tri-fold card
with a playful paper construction.
To tackle this challenge, we wanted to find a way for the Birthday Kid to have an interactive experience with the card. We decided to stay with the Birthday theme and offered the possibility to "Pop the balloon"; "Cut the cake" and "Open your present" depending on their age. One page of the card would be double-layered and perforated with a fitting illustration, so the paper could be ripped open and reveal if the person did lose or win.
Approach.
Team.
“The whole process to bring this idea from concept to screen and then to paper was a fun challenge. In the end this is one of my favourite projects so far.”
Look & feel.
