Work

Ministry of Mobility and Public Works

A 360° road safety campaign throughout Luxembourg, to remind people to respect distances between road users in a friendly tone of voice around the iconic song by Aretha Franklin: Respect. From print to digital, tv and radio, another great collaboration with MMTP and Securité Routière.

#respectmyspace.

Sharing is caring, it’s everyone’s
webdesign & road.

  • Not going for usual dramatic consequential campaign;

  • Storytelling, positive awareness, humour and creativity

  • Consider cars, bicycle, motorcycles, buses and pedestrians;

  • Rhythmic Campaign, include musical influence, we chose Respect by Aretha Franklin;

  • Easy to read, straight to the point;

  • Use social strength of hashtags.

Approach.

Team.

“I truly enjoyed the creative process of this campaign - it conveys a serious message together with a friendly tone of voice, accompanied and based on the years of the iconic song Respect by Aretha Franklin. So, on your way home, please don’t forget R.E.S.P.E.C.T.!”
Nathalie
Nathalie