Work
Ministry of Mobility and Public Works
We were pleased to be chosen by the Ministry of Mobility and Public Works to develop RGTR's new campaign. The main objective of this campaign was to communicate the new national bus network, as well as the multiple advantages of travelling by bus.
All the bus lines in your pocket.
Focusing on what is important.
To achieve a clearly understandable campaign we developed three visuals, with messages that encompass the modifications to the RGTR bus network.
The main elements are the route lines, which sometimes turn into arrows. We used 7 different colours to represent each of the national bus operators.
Approach.
Look & feel.
