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Quattro project My Botega

We are My Botega shoes made in Italy.

For the launching of an e-commerce for Chaussea, we were asked to create a strategy for a new brand. We developed the name MyBotega, the corporate identity, the packaging, the backstage video and the e-commerce platform. Chaussea’s reputation is founded on shoes made in Italy but at reasonable prizes. That’s why we adopted the name “MyBotega” and used a handwriting typography to enhance the Italian savoir-faire. W. Backstage Video

  • naming
  • branding